Asia, specifically China, has become a hotspot for global wine attention. As the world's largest market with 1.4 billion potential customers, it poses both political and economic intrigue. FLX International recognized this, and sought to bridge the gap between the quality products and experiences of the Finger Lakes region, and the demands of the modern Chinese consumer.

As the average Chinese consumer becomes more expressive, they seek the latest in technology, instant access to digital media, and unique products that make them feel image-positive. With the Finger Lakes region producing some of the best wine, agricultural products, and relaxed tourism experiences, it represents a unique opportunity to cater to the evolving demands of the Chinese market.

FLX International understands that delivering quality in China and Asia markets requires not only understanding the market demand, but also the socio-cultural, economic, and political intricacies of doing business there., With decades of experience in small business operations and extensive market research, FLX International seeks to be the expert bridge between our roots in the Finger Lakes and the Asia-Pacific market.

Join us on this journey, and let us help take your products and create a global brand for you in China and the Asia-Pacific.